Are you looking for ideas, tips, resources, and tools to enable better communication with your online or virtual audience? If so, then you’ve come to the right place.
What is a virtual audience?
A “virtual audience” is a group of people who you communicate with or share information while online. Virtual audiences aren’t in the same room with you when you communicate with them. These interactions may or may not occur in real-time.
Do you have a virtual audience?
Maybe you’re asking…do I have a virtual audience? You might. Let’s find out!
Take a moment to think about the people you interact with or communicate with on a day-to-day basis.
During these interactions or communications, do you (or does your team):
- Sell products or services using webinars, videos or online meetings?
- Instruct, train or share information using eLearning applications, videos, or webinars?
- Stream games?
- Design, create and share videos?
- Broadcast or record podcasts?
- Use online meeting apps to update stakeholders?
- Create and/or cultivate an online presence or community?
Did you answer yes to any of these questions? If so…congratulations, you have a virtual audience!
Does the audience experience matter?
Simply put…yes, it does. If you have an online presence or you’re developing one, then the audience experience is a key element of your success.
Today, we communicate with our clients, customers and audiences using online tools more than ever. What’s more…it doesn’t seem to be slowing down. There are differences between live and virtual interactions. Successful virtual or online interactions need a high-level of engagement and connection.
When the audience isn’t in the room with you, successfully communicating and connecting with them can be challenging. There are so many ways an audience can get distracted. The good news is you have control over every aspect of your communication and interaction with your audience. This means you directly affect the audience’s experience, their connection with you and your content.
Learn something new today!
Do you effectively connect with your target audience? Is your goal to grow or cultivate an online presence/community? Are you selling a great product or service? Do you have insights and information to share? Is training or instructing others a part of your role? Check out the resources, tips and tools in this blog to learn how to effectively connect with your online/virtual audience.
Learn about the differences and similarities between in-person and online audiences. Discover how to get and keep your audience’s needs in mind when planning your interactions. Review the details to consider when planning virtual meetings, videos, podcasts, webinars, and other similar interactions.
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